Advertising makes Digital Airport Signage profitable
The customer – Rotterdam the Hague Airport
Rotterdam The Hague Airport, formerly known as Rotterdam Airport, has become the second largest regional airport of the Netherlands since the end of 2006, based on the amount of passengers. From the airport, you can fly to nearly any popular European location such as London, Rome, Vienna, Madrid, Barcelona and Istanbul. In 2014, Rotterdam the Hague Airport handled about 1,7 million passengers.
Early adopter of PADS4 digital signage software
Rotterdam the Hague Airport is an early adopter of PADS4 digital signage software. They started to use PADS4 back in 2000 to show departure and arrival information on digital screens. Over the years, the airport discovered PADS4 could do a lot more just displaying flight information. They expanded the possibilities of PADS4 to all their check-in counters and baggage belt areas.
Nowadays, more than a hundred screens, airport wide, are powered by PADS4 to inform the many passengers with actual and relevant flight information. Not only PADS4 is used to provide real-time passenger updates, Rotterdam the Hague Airport has also an unique collaboration with a media bureau that sells advertisements on the PADS4 displays. These targeted advertisements are shown at the departure hall and at the gates.
One single system to manage passenger communication airport-wide
Rotterdam the Hague Airport has created one network to manage their digital communication with their passengers. In case of calamities emergency messages will be shown on all screens at once and override all content immediately.
With the PADS4 Agent application they measure the Proof-of-Play of the displayed advertisements. They can view collected Proof-of-Play information to know exactly where, when and for how long their content has played.
The amount of passengers at Rotterdam the Hague Airport is still growing every year. Meaning the digital signage network powered by PADS4 will be serving more and more people for years to come.